How to choose the best digital marketing agency for online business – Part 3
In our previous blog, we discuss on the right factors to choose Digital Marketing Agency. In this blog, we will explain how you can approach a digital marketing agency? And also the initial factors which you have to consider first before selecting the agency.
In our previous blog, we said to prepare a list of the selected company. Before selecting the one we have to talk to each and every company. An RFP is the first document which you have to send. Different types of companies work differently on a business.
Send a Request for Proposal (RFP)
After selecting the right agency than you have to send a Request for Proposal (RFP). In this document, you have to include the main key point of your business. You have to include the objective of your business. Who is your targeted customer? What is your budget? And in last the details of the contact person. Many clients do not provide the budget information but this is a necessary point. RFP is the first document, which you send to an agency. Try to cover all the necessary point in the document. Along with the RFP, you can also send them an assignment. You can also ask them to show their broad strategy for their business or ask to show the previous result on another business. This will show the creativity and skills of a digital marketing agency.
Evaluate their assignment
Now it’s time to check and compare the assignment. Evaluate the different proposal from various agencies. The criteria to evaluate the proposal is the same and consistently apply to each proposal. This includes agency expertise, execute ability, budget analysis, suggestions, and other things. This evaluation also helps to select the right one according to your business.
Now it’s time to face to face meeting
When you finally select your agency then try to meet them. This meeting helps to understand the agency and also attach to their team. This meeting shows you how they really work. In this meeting, it is also important that you ask all the questions related to work and get their answers before taking any final decision. Visit their office and meet the team. It is not necessary to meet only upper management, go around the place and so a formal communication with the team member.
Various marketing agency working on different strategies to meet a business to their desired goal. You can ask about the strategy that they apply to your business. What tactics will they use?
This meeting also ensure you that does this agency is correct for your business marketing or not.
Here is some point which you have to consider in the face to face meeting.
What experience they have?
You can ask about their experience in the digital marketing field. Have they worked on a similar project before?
Ask about new trends.
A good and experienced digital marketing agency always aware of the new trend and technology. You can ask them about new trends, which will give you information about new trends and as well as you know the efficiency of the company.
Understand their capabilities and strength
After this general communication this time to know their capabilities. This conversation helps to know the ability of that agency.
A digital marketing agency always required to pass the certification program for digital marketing. A certified company always provide the best result because they always up to date with the latest trends and technologies, this new trend help to increase your business growth instantly.
Here are some certifications that are needed for a digital marketing agency.
Google AdWords Certification
Google Analytics Certification
AMA Certified Professional Marketer
Bing Ads Certification
Facebook Ads ‘Blueprint’ Certification
Understand their working process
Now this time to understand the techniques and tactics which they perform on your project to accomplish your goal. But instead of asking the techniques you have to ask the whole process. When you ask the whole process a company share the details of each and every marketing strategy. A successful and experience company always apply a different approach instead of repeating one process.
Understand their pricing model
Different marketing agency working on a different pricing model. An experienced agency always provides the services combo pack with different prices. This pricing package is helpful for startups or some who are new to digital services. The packaged plan can make the process easier for clients. If you are a startup company so should go for a combo package otherwise you can ask the different packages for single service.
Create a Service agreement
In the last a digital marketing agency make a service agreement. Contracts are important because this protects both the agency and the client. A good digital marketing agency won’t try to lock their clients into a contract but for a long-term relationship, it is necessary.
It is very difficult to choose the right digital marketing for any business but with the above process, you can make easy. We hope this article helps you to choose the best digital marketing agency for your business. Digital marketing is a long term relationship and a good digital marketing agency always tries to make it better.
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