How to boost your Local SEO Rankings in Australia?
Every website owner tries to be the first on the search
engine through SEO but this is not so easy, because to get on the search engine
first, one has to follow the guidelines and some white hat activities. However,
there are many black-hat (spam) activities available, because once you are
affected by negative activity your ranking may be down.Getting local rankings
is easy, but you need to do in-depth research to get your local rankings in
less time. Because, in local SEO promotion, the competitors are less and to
compete with these competitors you should follow many local SEO methods.
In this complete local SEO guide, we discuss the important
factors of local SEO that can help you improve your online visibility.
What is Local SEO?
(Local Search Engine Optimization) is a type of SEO that helps in
increasing the local ranking of any website. The primary focus of local SEO is
to attract potential customers from a local area. A search engine result is
based on local content such as local links, profile lists and social media
posts. The search engine collects information from those websites in the
results and appears in the results.
Local SEO helps businesses to increase their online presence
and reach their potential customers.
How Local SEO differs from SEO?
Local SEO targets a specific geographic area unlike SEO. The
main objective of local SEO is to connect a business with its target customer
within a geographic area. Local SEO also uses the same strategy as normal
SEO.Typically Local SEO is best for businesses that service specific regions or
have a physical location like local shop.
We are a professional
SEO agency and we know the real scenarios of local rankings. We have several
methods that will help your business achieve better rankings in the shortest
possible time. Finally, we have mentioned several local SEO ranking factors
here by our expert observation and in-depth online research that help you to
develop your local business.
Start Building Your Local SEO Strategy
If you have a great website that serves your potential
customers, then you want people to visit your site. Work through each of the
following areas to create your local SEO strategy.
Google My Business Setup
My Business (GMB) is the first step to improving your local SEO.It is very
popular for increasing your local search ranking and gaining rank on your favorite
keywords. As you know Google is one of the best search engines in the world. So
to promote your local brand in front of a local audience, it would be best to
set up a GMB account.
Your Google My Business profile displays the information you
submitted, including business details, contact details, services you provide,
and opening times.Once you create your Google My Business profile, don’t forget
to update it. You must ensure that it is kept up-to-date and as accurate as
possible. Accurate and fresh information provides a positive experience for
your potential customers.
Local Keyword Research
Keyword research is a primary activity of SEO. When you do
SEO research for a local business it will be essential to include your local
keywords. For example, what you should do if you want to target your business
To start keyword research first you have to create your
primary keywords for your Business. There are so many online tools are
available to find the right keywords for your business but the best tool is
Google Keyword Planner. This will help you find related and less competing
keywords in your target city. For example, if you want to promote your business
in Brisbane, there is an option in Keyword Planner, where you can select the
city as Brisbane and get a list of keywords that trend in Brisbane.
If you want to target local cities or states from your
website, then you must add some things to your website. Search engines have
several algorithms that detect the business in the target area.
Many things fall under common SEO practices within on-page
SEO. Things like keywords, title tags, Meta descriptions, internal linking,
page speed… the list goes on.
and description: When you target local cities such as Brisbane or
Melbourne, you should include the name of your targeted city in the title and
description tags so that Google is more aware of your target area and allows
your keywords to appear locally.
tags H1 and H2: Keep your city or region name in H2 or H2 tag so
Google can automatically identify your service area.
Body: You should
add your city name in the content and services area on the website. It also
affects in local ranking.
Structure: Your website structure can play an important role in determining
whether a page will rank for targeted keywords. A simple URL structure is
recommended when creating many location-based pages. So always keep the URL
structure clean and simple and add your city name at the end.
Local SEO Promotion & Off-page Activities
To rank on local keywords with high competition, you need to
generate some valuable and relative backlinks from the local website. We know
which activity is best for targeting local users and rankings. Here we have
mentioned all the things.
Business Listing: It is more
important to rank a business website in local areas. There are many free
business listing websites available in Australia where you can connect your
business and get a high ranking for your local business.
To find the best high authority website for a business
listing you have to go to Google and search.
Here is some website –
These are some of Australia’s higher authority websites that
add your business to their website, and with such promotions, you can increase
your ranking locally.
Apart from business listing many activities are available to
get higher rank in local search like Article Submission, Guest Posting, Photo
& Video Submission, social bookmarking, classified submission, content
Reviews –Customer reviews have a greater impact on acquiring new
customers. Therefore online reviews greatly influence the rank of a business;
even businesses that do not respond to reviews receive a lower rank. According
to our review, Google likes to respond to customer reviews on your Google My
Business profile but you should respond to both positive and negative reviews.
You can get a group of visitors on social media using the
right strategy. Social media helps us to promote visitors and businesses
globally. Social media is the most convenient way for a local business to gain
a local audience.There are many social media websites available such as Facebook,
Twitter, Instagram where you can get your target audience, but to get your
target customers you need to strategize. By using these policies you can get
A2ZDM is a Leading
digital marketing agency in Australia. We are specialized in Local SEO and help
clients to achieve their marketing goals with the help of our effective local
SEO strategy. Check out our
testimonial or give us a call.