Marketing Analytics
Performance Measurement
Advanced frameworks to quantify and optimize marketing effectiveness across channels and tactics.
What's Included
Media Mix Modeling (MMM)
Multi-Touch Attribution (MTA)
Incrementality testing
Unified measurement framework
Test & learn design
ROI optimization models
Budget allocation scenarios
Custom KPI development
Key Benefits
Accurate marketing ROI
Optimal budget allocation
Channel performance clarity
Data-driven decisions
Testing methodology
Executive-level insights
Our Process
A proven methodology that delivers consistent results
1
Framework Design
Selecting proper measurement methodology
2
Data Integration
Connecting all marketing and business data
3
Model Development
Building statistical measurement models
4
Insight Generation
Translating results into actionable recommendations
Success Story
Client project highlights
Consumer Electronics Brand
Challenge:
$5M digital budget with unclear ROI by channel
Solution:
MMM+MTA hybrid model with incrementality testing
+40%
Marketing Efficiency
$1.2M saved
Waste Reduction
Channel-level visibility
ROI Clarity