
Optimization Model in the Era of Answer Engines and AI Agents: A Complete Guide
Search and discovery are rapidly evolving with AI-powered answer engines (AEs) and agentic AI transforming how users resolve queries, interact online, and make decisions. To thrive in this future, marketers and businesses must rethink core optimization frameworks. The Optimization Model offers four critical lenses to navigate this change: • Pre-Search: Understanding the resolution questions your customers ask […]